Why PPC Campaign is Crucial For Your Business

Why PPC Campaign Is Important & What Should Be Steps: Complete Guide Here

Did you know PPC visitors are 50% less likely to purchase than organic visitors? PPC can be used by businesses to increase brand awareness, drive traffic to their sites, and grow revenue.

Establishing your PPC goals before you launch a PPC campaign is crucial. This blog will help you to set your paid search goals. The following topics will be covered:

What are the PPC goals?

Setting PPC goals is crucial.

How do you set PPC campaign goals

3 types of PPC goals:

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What are the goals of PPC?

PPC goals are your objectives for your PPC campaigns. They should align with your company's overall objectives and needs.

Let's take, for example, the case of a new business in pet products. For the first three months, your business's goal is to increase brand awareness. Your PPC goals should align with your company's goal of letting as many people as possible know about your brand.

Your business will be able to focus on generating sales for specific products after a few months. Your paid search goals should also be geared towards generating leads or sales. You can hire digital marketing agency for the best results.

Setting PPC goals is crucial:

To maximize your return on investment (ROI) and deliver results, a PPC campaign needs strategic planning. Setting your paid search goals is the first step. By setting your PPC goals, you can:

Keep track of your campaigns' progress and results

You can measure the success and performance of your campaigns

When necessary, make improvements to your campaigns

How to set PPC campaign goals

Before you run a PPC campaign, identify your PPC goals. Here is a step-by-step guide.

Identify your company's needs

Identify your long-term and short-term goals

Make your goals results-oriented

Measure your performance

Let's take a look at each one.

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1. Identify your business's needs

This stage is where you will need to understand why your business requires a PPC campaign. Also, what do you expect from your paid search campaigns? Your business's goals should be aligned with your PPC goals.

Let's look at some PPC examples. Let's say you are a new player on the home-improvement scene. There are many established businesses in your locality, so you want to raise the search results.

A PPC campaign is necessary to make your business visible to home-improvement service seekers. This paid campaign will help you increase brand awareness.

A PPC campaign will be a benefit to every business, no matter how old or new. Let's take, for example, an established automobile dealer who is introducing a new model. You want to sell as many units as possible quickly so that you don't run out of inventory.

To drive inquiries and test-drive appointments, your automotive dealership will require a PPC campaign. You should be able to convert quality leads into sales through your paid campaign.

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2. Identify your short and long-term goals

PPC allows you to set time goals for your campaign based on the time frame: weekly, monthly or quarterly.

As benchmarks, establish short-term goals that will guide your larger scope. Next, determine your long-term goals. These are the goals your campaigns should achieve.

Your PPC goal should be to increase leads and sales within one year, as we discussed in the automotive dealer example. The short-term goal of your PPC campaign is to generate a certain amount of leads per month. This data can be used as a benchmark for the performance of your campaign in the next months. You can then improve on it.

You can also set a short-term goal to improve your ads' cost per lead (CPL), and cost-per-acquisition (CPA) month over month (MoM). Long-term goals include achieving the total sales figure for your business (within a target CPA) that your PPC campaigns should achieve in a year.

3. Be sure to set goals that are results-oriented

Once you have identified the goals of your PPC campaigns, determine the output of the campaign. Your goals should be focused on business growth. Your PPC goals should be SMART.

Is it possible to increase your business' growth by setting a goal to generate 1,000 leads? Perhaps not.

Set a clear, achievable, time-bound, and results-oriented goal such as this: We increase sales MoM by 55% and reduce our CPL by 22% by December 2022

4. Measuring your performance

It is crucial to monitor and analyze the performance of your campaigns in digital marketing. Analyze your PPC campaign results: Did they achieve your goals?

If they did, find out what factors contributed to your campaign's success. If they didn’t, identify the obstacles and plan your next campaign with lessons from previous campaigns.

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There are three types of PPC goals that you can set:

Once you have identified the needs of your business, you can choose one of three PPC goals:

Increase brand awareness

Drive site visitors

Increase your leads and sales

Let's talk about each PPC goal.

1. Increase brand awareness

Recommended PPC Ad Type: Display

Metrics to monitor: Impressions and reach.

Focus on reaching a broad audience if your goal is to increase brand awareness. Display ads on Google Display Network will showcase your products and services.

To grab the attention of your prospects, craft your copy and create appealing ads. Video and image formats are available. You can also choose the sites where your ads should appear.

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Traffic to your site:

Search ad.

Metrics to monitor: Click through-rate and average page time

You need to create compelling search ads to get people to visit your website. Keyword research can help you find the keywords that you are interested in bidding on and the search intent behind them. To measure engagement, you will need to monitor your ads' CTRs.

Your landing page should be engaging once your ad convinces a searcher to click. The average time spent on a landing page in Google Analytics can help you determine if the content and copy are engaging.

Increase your sales leads:

PPC Ad Types: Google Ad Lead Extension, Search

Metrics to monitor: Lead submissions and CTR

Focus on conversions if your PPC goal is to increase sales or get more leads. You might also consider running Google Ad Lead Extensions or Search Ads.

Monitor your lead submissions and CTR. To track what leads did after interfacing with your ad, use Google Ads' free conversion tracking tool. Optimize your landing pages to convert! You should hire the best google ads management services company for running your company ads.