We'll demonstrate how to begin using Google Ads and locate powerful keywords for your campaign in this Ultimate Guide.
Determine which search phrases (keywords) will send motivated, action-ready visitors to your landing pages as a first step.
The following 3 essential stages will help you begin your Google Ads keyword research:
Start with what you are familiar with regarding your own company and clients.
To verify and grow your list, use keyword research tools like Google's Keyword Planner.
Using a competitive intelligence tool, examine the keywords of your rivals to learn what is effective for them.
You may learn how to create a keyword list by following each of these stages in this first article of our Ultimate Guide to Google Ads.
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Do what you already know first.
Start with what you are most familiar with because you are the expert in your field. Make a list of all the keywords and phrases that people might use to search for your goods.
Start with search words that indicate a desire to buy right away.
Then include associated terms that your customers may use in searches, terms associated with brands of rivals, and even your own brand names, and products. We'll show you later how to categorize and prioritize all of these, even if you might not need them all right away.
It's okay if you start with general terminology because you need those too. But make an effort to focus and be really detailed.
Let your creativity run free. There will be plenty of time afterward to hone in on, analyze, and target your keyword list.
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To find better keywords, use these 2 straightforward tools:
Google Analytics - If you've installed analytics on your website, you can utilize the Google Search Console to view the keyword terms that users used to reach your site.
Although it doesn't provide statistics for every search that led people to your website, it does provide you with a realistic view of how some of your clients found you.
Customer information Understanding your clients is the foundation of any successful marketing. Do you have any recent customer satisfaction surveys? Can you spend an hour going through chat or email logs from customer service?
Consider yourself to be your customer. Consider their wording and the way they describe your service. (Hint: it's likely different from how you describe yourself at work.)
Google wants you to profit from its ads. They understand that if you don't see a solid return on investment, you'll move your advertising cash elsewhere.
In order to assist you in creating more effective Ad campaigns, they created one of the best keyword research tools available and made it available for free.
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The benefits of using the Google Keyword Tool are quite obvious:
It's unpaid.
Because the information comes directly from Google, it is always accurate.
You may look for keywords and then add them instantly to your campaigns with just one click because it's built into Google Ads.
To access it, simply log into your Ads account (or create one if you don't already have one—it will be helpful as we move through this lesson).
Then select the "Keyword Planner" option from the "Planning" menu by clicking the tools icon at the top of the page:
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To generate new keyword suggestions, use the Google Keyword Planner:
Simply type one or more keywords into the search window after selecting the "Find New Keywords" option.
The tool will provide you with a list of comparable terms together with information about their search volumes, bid ranges, and level of competition.
Pro tip: Look for possibilities with low-competition, high-volume keyword phrases. But make sure they still apply to the products you're presenting. Relevancy—rather than volume—is the key to advertising success.
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To find hidden search gems, use Google Keyword Planner:
You can use the Keyword Planner to make sure you didn't overlook any popular keyword combinations during your brainstorming session.
Additionally, it's a terrific approach to uncover unusual wording, frequent misspellings, or other concepts that can turn out to be secret conversion gold for your Google Ads campaign.
Anyone managing a PPC campaign needs to use the Google Keyword Tool. However, it has several drawbacks.
For instance, it doesn't provide any information on what other advertisers in your sector are doing. And the fastest method to develop effective Ad campaigns is by observing others.
Therefore, another tool will be required for that.
In any industry, there is already a Google Ads campaign being handled by someone else.
And having competition in this situation is great for you.
Because if your rivals are spending a lot of money on search marketing, they are essentially conducting your market research for you.
This is why competition keyword analysis is such a potent tool for quickly creating profitable ads. Utilizing keyword techniques that have previously been shown to work for your competition, enables you to cut to the front of the line.
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